Digital Fitness App

Digital Fitness App

Don’t talk about building a culture of innovation and growth. Do it.

Facing obstacles? You’re not alone

To compete today, organizations must upskill their workforce to be digitally agile. But that’s easier said than done. PwC’s Digital IQ® Survey shows executives have barriers to digital innovation.

  • 63% lack skilled teams
  • 51% lack new data and technology integration
  • 45% have slow or inflexible processes
  • 63% use outdated or obsolete technology

Yes, there’s an app for this

The Digital Fitness engine and associated app is based on leading academic research from PwC’s Katzenbach Center – experts in organizational behavioral and cultural change – combined with over a decade of researching digital leaders.


Four steps to building a new culture fueled by innovation

Our data also shows companies that prioritize innovation, use cross-functional teams and agile approaches, and better understand the human experience financially outperform their peers. PwC’s Digital Workforce Transformation helps change the way employees learn, think, interact and solve problems. Here’s how.



Through the Digital Fitness app, each employee takes an assessment and receives a Digital Fitness score. 

With a clear understanding of your workforce’s digital fluency, we can build a transformation program tailored to your organization.



Employees boost their Digital Fitness score through bite-sized, addictive content contextualized to your organization. 

Personalized employee learning plans are built based on their Digital Fitness score, interests, and behaviors.



Evaluate your current workforce’s strengths and weaknesses and identify talent gaps.

Then make the aggressive move to start hiring and injecting new talent.



Create collaborative engagement models and move at the speed of a startup.

Build environments such as labs, alternative workspaces, and sandboxes that fuel innovation and collaboration.

The payoff

The skills, mindset and behaviors to win in the digital age.

Not only have the ability to increase the value of each employee, but the opportunity to create an entirely new culture. A culture powered by innovation.

The payoff for your employees

  • More confident and credible
  • Greater understanding of new products and services
  • Apply new skillsets in new ways

The payoff for your business and clients

  • Exceed customer expectations
  • Unlock innovation
  • Elevate marketplace profile

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Your contact

Carla Polfers
Carla PolfersConsultant - People & Organisation, PwC Switzerland